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Facebook Advertising  Agency San DiegoFacebook Advertising Agency San Diego

Facebook Ads Consultant

Facebook is one of the best forms of advertising today for any ecommerce product of store is the Facebook ad network. With a growing population of over a billion active users it has become a behemoth of a marketing channel for many businesses. Facebook advertising allows ecommerce business to turn a campaign on and off whenever you’d like (much different than a billboard or TV commercial). This allows for holiday promotions or increased visibility when it’s peak season for your target market. There’s also a social aspect of Facebook which many ecommerce products that reason emotionally or have a personal appeal do phenomenally. Facebook is a very personalized advertising platform with robust features such as: interest, income level, geographic region and more.

 

Why Facebook Advertising for E-commerce?

  • Utilize Facebook’s network of targeting users based on Google Analytics data and interests.
  • Dynamic service ads, multi-services carousel ads, retargeting Facebook campaigns, Video ads.
  • Custom audiences, behavior and interest, geographic region etc.
  • Setup retargeting pixel and collect users to re-engage existing non-converting users with promotion or offer.
  • Run ad copies across news feed, mobile news feed, Instagram, right column feed.
  • Utilize call to action buttons on ads to increase conversion
  • Effectively track conversions & visits to website.

Many of our prior Google AdWords clients have tested Facebook Ads and never turn back. Often it can be a lower CPC on Facebook network than Google and give users a visual representation of product and social proof. If you are not sure if Facebook advertising is right for your e-commerce business, please contact us and we will assess existing traffic to understand the current value of social before engaging in a campaign.

Cody Bollerman