Developing a blockchain marketing strategy creates a demand pool of potential users while grows the blockchain network. By only relying on fundamentals without a sufficient blockchain marketing plan you are failing at achieving proper adoption. A successful blockchain marketing campaign requires planning and coordination across various departments within the company such as; product, engineering, development, and most important community point of contacts. Blockchain marketing ensures messaging is consistent and uniform. New users should be clear on why the blockchain is superior and fundamental benefits.
Depends. To be honest I wouldn’t trust many marketing agencies or firms right now in 2022. Why? They are so engrained in Web 2-style marketing that they would likely just assume that will work in the blockchain space. It’s vital when working with a marketing consultant or agency they are already well versed in the trenches of crypto. No, not just HODLing bitcoin. I mean researching various protocols, consuming daily news, digesting the evolution taking place, and interacting with different blockchain networks. I’ve personally learned so much more about Web3 marketing from learning the failures AND wins of various blockchains.
Traditional marketing looks at customers from a different lens. Finding and converting customers is primarily done through sales and marketing with the goal of them purchasing products, signing a contract, subscription to a service, etc. Once those customers convert, they are supported and nurtured through customer support, community engagement, and consistent value. Customers never truly become incorporated into the product they simply own the product and benefit from using it.
In Web3 & Blockchain, this model is flipped. Customers/Users are part of the product. By owning tokens, participating in governance (a hot topic these days as it’s mudding the decentralized argument), etc.
Ultimately, marketing for blockchain requires very strong communities where users are collaborating and fractionally owning a piece of the product.