Over 50% of all website traffic starts with an organic search using Google or another search engine. Optimizing your website content for search engines can help you reach more potential clients.
In fact, leads from search engine optimization (SEO) are eight times more likely to become customers than those from ads.
Deploying SEO for construction companies, you can generate brand awareness, website traffic, and leads. Then, you can set your construction business up for lasting growth and success.
Not sure where to start? Here are seven essential SEO tips for construction companies. With these tips, you can boost your rankings on search engine results pages (SERPs).
Get ahead of the competition with these easy tips today.
1. Understand Your Audience
The key to developing an effective search engine optimization strategy is to gather research. The better you understand your audience, the more likely you’ll appeal to their interests. You can create content with your target audience in mind.
If you’re targeting a broad audience, try to segment your customers into smaller buyer personas. Then, you can create personalized content with each persona in mind.
Personalization can benefit your construction company SEO strategy in the long run.
In fact, over 70% of consumers get frustrated when content has nothing to do with their interests. Another 73% expect brands to understand their needs and expectations.
Personalization can help you appeal to your target audience. Then, you can generate more leads and sales. In fact, 80% of consumers are more likely to shop from brands that personalize experiences.
Personalization can deliver up to eight times the ROI, too.
First, segment your customers based on demographics and psychographics like:
- Household income
- Marital status
- Buying behaviors
- Pain points
Think of each buyer persona as a real person. Then, write with that customer in mind.
2. Consider the User Intent
It’s not enough to segment your target audience. To successfully use SEO for construction companies, you also need to understand search intent. Search intent indicates what consumers expect to find during a search.
Google’s search engine algorithm uses machine learning to understand consumers. If you don’t write with your audience in mind, they might not read your content. Your clickthrough rate and dwell times will drop.
Meanwhile, your bounce rate will rise.
A high bounce rate can hurt your search engine ranking. If you’re not ranking at the top of a SERP, consumers might not see your construction company.
Instead, develop a successful construction company SEO strategy by gathering keyword research. You can use Google Trends, Keyword Planner, Ahrefs, and SEMRush to develop a list of keywords.
Focus on long-tail keywords, which are often more precise. Make sure you understand what your clients expect to find during a search.
3. Improve the User Experience
Google also looks at your website when determining search engine rankings. If your website isn’t fast or easy to use, consumers will leave. Remember, if people leave without looking at your content, your rankings could drop.
Instead, you can improve the user experience by appealing to Google’s Core Web Vitals. Update your website by:
- Preloading custom web fonts
- Optimizing images
- Using a content delivery system
- Enabling browser caching
- Reducing the number of iframes and embedded content
- Creating fixed dimensions for images
- Eliminating unnecessary third-party scripts
- Using better website hosting
- Utilizing page caching
Try to speed up your page load times, too.
Don’t neglect to use mobile optimization. Google uses mobile-first indexing to establish page rankings. If your website isn’t optimized for mobile devices, people might struggle to explore your content.
4. Create Engaging Content
High-quality content is the backbone of a successful SEO strategy. Consumers can read your content to recognize your experience and expertise. When writing your content, try to demonstrate EAT.
EAT stands for expertise, authority, and trustworthiness. Demonstrating EAT can help brand trust and loyalty grow. You could develop backlinks from other websites, too.
Backlinks send readers from one site to your website. Google looks for backlinks from high-authority domains when improving rankings.
You can gain backlinks by creating worthwhile content.
Experiment with different forms of content when using SEO for construction companies. For example, you can create a video that goes behind the scenes of a construction project. Try polls, quizzes, and infographics, too.
5. Track the Trends
As you start developing your construction company SEO strategy, don’t neglect the latest SEO trends. Google updates its search engine algorithm throughout the year. If you’re not tracking the trends, your rankings could drop.
Your competitors will reach the top of the page instead.
Here are a few SEO trends you might want to utilize as part of your SEO strategy:
- Core Web Vitals
- Page experience optimization
- User intent
- Brand SERP optimization
- Mobile SEO
- Long-form content
- Customer analytics
- Artificial intelligence
- Predictive search
- Image optimization
- Featured snippets
- Video content
- Voice search
If you’re struggling to keep up with the trends, consider working with an experienced SEO marketing agency. They can help you develop a stronger SEO strategy.
6. Use Local SEO
Local SEO can help more local consumers find your construction company.
First, make sure to update your Google My Business (GMB) listing. Update your listing on any other online directories, too. Make sure the information matches on every listing.
Then, encourage your happy clients to post their positive reviews on your GMB listing. Gathering customer reviews can improve your credibility.
Create location-specific content and pages on your website, too. Local SEO for construction companies can put you on the map! You can reach more customers and draw fresh leads.
7. Share Your Content
As you use SEO for construction companies, make sure to share your content. You can use email marketing or social media. Add social sharing buttons to your website, too.
As more people visit your website, your rankings could rise!
Give your online ranking and boost and maximize your visibility. With these seven tips, you can start using SEO for construction companies today. As more people find you online, you can draw fresh leads and improve your ROI.
Need help maximizing your reach and online engagement? I can help.
Contact me today to discuss developing your SEO strategy.