Product Conception To Scaling E-Commerce
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Digital Marketing Consultant Based In San Diego, CA
We’ve grown countless e-commerce companies from six to eight figures. Our core competencies is using search (SEO/SEM) to build your e-commerce brand online. In 2019 we grew an automotive polish company from 90k unique views a month to over 212k unique visits over a 12 month period.
Action Sports & MMA
We’re passionate about water sports, action sports and mixed martial arts. Having worked with various large brands we know the value of applying digital media and a sound marketing mix to increase revenue from ad space or direct to consumer.
B2B Lead Generation
We design repeatable digital marketing lead generation campaigns for business to business companies. With a mix of search, whitepapers and specific ad platform advertising such as LinkedIn we can get your sales pipeline full and repeat appointments.
We work the internal team-side and investor-side to give our clients realistic data and minimum viable product analysis that leverages capital efficiently and outlines clearly the best market opportunities.
Construction, Building & Environmental
We work across all the major geographies with both local general contractors and national developers. We understand lead generation and closing the right prospects are key to growing your business.
Omni Channel Campaigns
The benefit of working with our consultancy is we can manage multiple channels under one roof, all while being nimble enough to get results. Many agencies will not be creative with your brand and offer the exact template your competitor is doing. Not us, we’ve successfully managed SEO, SEM, Facebook and E-mail all within one brand. Many of our client test one channel and ask us to take on more once we perform.
Cody is our source both for Shopify and Digital Marketing. He has been invaluable with implementing advertising and conversion strategies that has grown our business online!
With Cody, within 3 Months of SEO he increased our visibility of 14 URLs and over 140%! He offers clever techniques and excellent communication.
Before we used Cody as our primary e-commerce consultant we went from agency to agency. Each time we didn’t know what they where even doing and spending thousands of dollars a month. When we found Cody we were skeptical naturally but within months we made significant ROI and have our source we long needed.
Cody has been an amazing asset to our SEO growth. I highly recommend investing in his work.
Cody helped us to understand not only how to drive traffic to our website, but also what users are looking for and how they use the site. Through working with him, we were able to increase traffic drastically, and offer an overall improved user experience. We were extremely happy with the results and the cooperation.
Why Hire Us?
Not every account is a good fit. That is the reality and we only have so much bandwidth per accounts. We also are not the typical agency, taking on every client and piling on too much work for junior level employees. We believe in transparency upfront and know digital marketing and SEO can be very confusing. In fact, if we aren’t a good fit, we can direct you to a referral partner whom may. What we deliver to our partners/client is full transparency. We pride ourselves on being able to have the tough conversations, when campaigns are progressing slowly or when we need to. This allows for a higher trust and you can trust we hold integrity above all else. Great marketing takes time, creativity and we know by remaining transparent about the process and all challenges we build a long term trusted relationship.
Custom Roadmap To Success
Our ultimate goal is to partner with your brand/business to be your direct source all things digital marketing. As an extension of your team, we take pride in results – your growth is our growth. Focusing on a relevant, customized blueprint based on your existing website traffic, rankings and visibility is what separates us apart from the “top agencies”. Before launching our boutique consultancy we served director roles and help develop templates to scale all clients. They simply wasn’t enough time to customize each game plan, now we limit our engagements with the RIGHT partners and will deliver a TAILOR MADE blueprint upon engaging.
Being flexible with changes in the online landscape and creating actionable milestones results in exponential traffic and conversions.
Data Driven Marketing
Data isn’t sexy, to most people but it’s the pillar of our success. We are experts in Google Analytics, and statistical website data from user flows, to funnels and everything in between. Feel free to browse an example of an SEO audit we provided based on raw data that turned into a skincare client reversing the downward trend of a Google Algorithmic update. A major issue we find with many businesses still in 2020, is focusing on the wrong metrics and data. Vanity metrics like how many page likes your blog post generated is fine but it’s connecting that post to product sales or overall growth in organic visits through your blog that counts. You need to have an expert team coaching your marketing decisions based on data, testing new hypothesis while bench marking prior data points.
Would you like to speak to one of our digital marketing experts over the phone? Just submit your details and we’ll be in touch shortly. You can also email us if you would prefer.
Digital Marketing & SEO Expert – 10 Years Experience
My team and I work are well versed in all digital marketing strategies with a main emphasis in search (organic & paid). Our clients come to us looking for the blueprint of online growth them generate more leads and sales.
The ever evolving landscape of SEO and digital marketing can be exhaustive and nuanced. Ultimately, if you are not well versed in the search algorithm you and attempting to grow your own organic traffic or hired the wrong company you can do more damage than good in the long run. We’ve successfully recovered numerous website suffering penalties. In fact, we have a partnership with one of the largest agencies in North America focusing primarily on fixing websites.
A common challenge business and marketing directors are faced with is time management. Effective digital marketing takes a lot of effort, it is not quick and requires a strategy employed each week. We seek to partner with businesses that don’t want to be the experts on that front but rather trust our experience and educate them on the data while growing their business.
In reality, many clients/businesses have NO idea which step is first or where to begin – and that’s 100% what we are here for.
One theme is constant: Over 90% of consumers in 2020 go online first before finding local service providers, buying products and beginning the buyer cycle. If your business is not found online or barely getting visits you are literally missing out on revenue that your competitors are capitalizing on.
To truly take advantage and leverage what the internet can do for your business, you should employ an effective SEO, SEM or omni channel strategy run by experts that will grow your bottom line revenue.
Digital Marketing Agencies & Consultants both have their pro’s and their con’s. Agencies benefits include:
- Overall corporate vision unifying employees.
- Large pool of resources including junior level employees to senior.
- Established portfolio of reputable clients/brands.
However, a consultancy benefit’s are more along the lines of:
- Partnering with client brand’s vision
- Senior level experts only with limited accounts due to resources.
- Less sales oriented and template services, more customization to solve specific conflicts.
Both choices can be a good fit for clients. Ultimately, a consultant should bring more senior level experience and attention directly to the client where as an agency will have more lower level staff such as an account executive interacting, than the actual expert themselves.
The first rule of thumb when understanding the complexities of online marketing is that – there are no get rich quick schemes. Online marketing has more potential than offline marketing but it takes consistent efforts week over week, month over month, year over year. The goal of any sound campaign is to benchmark data quarterly, and annually to ensure you are constantly increasing your performance. Additionally, to earn exponential revenue figures user experience testing, and continually monitoring competitors is vital. No business should expect exponential growth within months. The best ideology is to invest long term in your marketing efforts while using the data to justify performance.
Investing in digital marketing can range depending on what service you are interested in. Below are the industry standards for 2020:
Website Design & Development – $5k-$100k based on customizations, complexity, etc. We start out our wordpress themes at $5k and go up depending on customization and coding. An average corporate website in 2020 would be around $15-$30k.
SEO – $2,500-$20k based on expectations and resources employed. We start out our campaigns at $2,500 monthly with a minimum 6 month campaign.
PPC – Anywhere from 8%-35% of spend plus a setup fee or an hourly retainer ranging from $850-$20k. We start out our minimum management fee of $850 + a one time setup fee.
Overall, you can expect a wide range of pricing depending on which service of interest. The goal should not be to focus on the end pricing of digital marketing vendors but find the right happy-medium and fit for your business. We view our clients as partners and want to have a shared passion for results in the campaign, as your growth is our growth.
In 2020, omni channel marketing is employing more than just one channel online. Businesses whom are solely relying on search engine optimization (SEO) for example without garnering visits or engaging with their social media platform’s are going to be losing market share. Likewise, if your only revenue generator online is from paid search (Adwords) but you are not investing in continuous SEO you are eventually going to be having lower margins than a competitor gaining much more visits from the search engine without pay for each visit. A sound omni channel campaign is at minimum search oriented (both utilizing paid search and organic search) but could also incorporate Social Media, E-mail and Affiliate marketing. In 2020, you must have multiple revenue streams bringing new customers – that is the power of omni channel marketing.