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Forget Rankings For SEO, Boost Your Domain Authority In 2023

backlinks for seo 2023

Are you struggling to increase the authority of your domain? Building domain authority through backlinks is a proven and effective way to improve your website’s search engine rankings. In this guide, we’ll cover everything you need to know about backlinks and how to use them to boost your domain authority.

What are backlinks?

Backlinks, also known as “inbound links” or “external links,” are links from other websites that point to your website. They are a key factor in determining the authority and credibility of a website, as well as its search engine rankings.

Why are backlinks important?

Backlinks are important because they indicate to search engines that your website is a valuable and credible source of information. When other websites link to your site, it shows that they trust and value the content you provide. This, in turn, tells search engines that your website is worth recommending to users.

As a result, websites with a large number of high-quality backlinks tend to rank higher in search engine results pages (SERPs). This is because search engines use backlinks as a way to determine the relevance and quality of a website’s content.

How to Build Domain Authority with Backlinks

There are several strategies you can use to build domain authority through backlinks. Here are some tips to get you started:

  1. Create high-quality content: The most effective way to earn backlinks is to create valuable and informative content that other websites will want to link to. This could include blog posts, articles, infographics, videos, or other types of content that provide value to your target audience.
  2. Utilize social media: Sharing your content on social media platforms can help increase its visibility and attract backlinks from other websites. Encourage your followers to share your content and consider using paid social media advertising to reach a wider audience.
  3. Participate in online communities: Engaging with online communities related to your industry or niche can help you build relationships with other industry professionals and potentially earn backlinks from their websites.
  4. Use guest blogging: Guest blogging is a strategy where you write a blog post for another website in exchange for a backlink to your own site. This can be a great way to get your content in front of a new audience and earn backlinks from high-authority websites.
  5. Monitor your backlinks: Use tools like Ahrefs or Majestic to track the backlinks pointing to your website. This can help you identify any low-quality or spammy backlinks that may be damaging your domain authority. If you find any, consider using the “disavow” tool in Google Search Console to disavow them.

Types of Backlinks

Not all backlinks are created equal. Some are more valuable than others, and the type of backlink can impact its value. Here are some common types of backlinks:

  1. Do-follow backlinks: These are the most valuable type of backlink, as they tell search engines to follow the link and count it towards the linked website’s authority.
  2. No-follow backlinks: These backlinks do not pass on any authority or ranking power to the linked website. They are often used when a website links to a sponsored or advertisement-based website.
  3. Natural backlinks: These are backlinks that are earned naturally through the creation of high-quality content and participation in online communities. They are the most valuable type of backlink, as they are seen as a vote of confidence from other websites.
  4. Self-created backlinks: Self-created backlinks are links that you create yourself for the purpose of improving the search engine rankings of your website. This can be done in a variety of ways, such as by creating and submitting guest posts to other websites, by participating in online communities and forums and including links to your website in your posts, or by creating social media profiles and including links to your website in your profile or posts. While creating self-created backlinks can be a useful way to help improve the visibility and authority of your website, it is important to be cautious and avoid engaging in any practices that might be considered spammy or manipulative by search engines. This can include creating large numbers of low-quality or irrelevant backlinks, or using automated tools or services to create links in an attempt to game the system.

TLD Distribution

TLD distribution is an important factor to consider when building a backlink profile for SEO. Having a diverse set of TLDs in your backlink profile can help to demonstrate the credibility and authority of your website to search engines. A backlink profile with a high percentage of links from TLDs such as .edu, .gov, and .org can be particularly valuable, as these are generally considered to be high-quality and trustworthy sources. However, it is also important to have a balance of TLDs in your backlink profile, as having too many links from a single TLD can appear unnatural and potentially raise red flags with search engines. It is generally recommended to aim for a TLD distribution that is diverse and reflective of the overall web.


In conclusion, it is clear that focusing on domain authority can be a more effective and sustainable approach to SEO than simply chasing after high search rankings. By building a strong foundation of high-quality and relevant backlinks, regularly creating and promoting valuable and informative content, and making sure that your website is technically sound and user-friendly, you can improve your domain authority and increase the chances that your website will be found and visited by the right audience. While it may take time and effort to build up your domain authority, the long-term rewards of this approach can be significant, making it well worth the investment.