Thinking of setting up your first business website or looking to migrate to a better platform? While there are many different platforms to choose from, we’d argue that WordPress is the very best of them all. Not only it is Open Source (meaning it is free to download and use) but also extremely versatile, making it suitable for all kinds of businesses to use to create professional websites. Want to know more about WordPress and how to redesign a WordPress Site?
Many sites use the WordPress as a content management system because of the ease of uploading new, fresh content and functionality.
Why is WordPress a great platform for your business?
There are a number of reasons why WordPress is a great platform for your business. The most obvious is the fact it has a very intuitive and user-friendly design, making it super easy to use. Even if you aren’t experienced in using content management systems, you’ll find WordPress a breeze.
The Open Source software is packed with great features for blogging and content creation. It boasts excellent functionality and also happens to be SEO friendly; this makes it easier for your website to rank on search engine pages and generate high volumes of traffic.
The platform also has thousands of great themes and WordPress plugins that can be integrated with it, allowing you to customize your website and improve its functionality. WordPress is regularly updated (eliminating security worries) and is also supported by an enthusiastic community of WordPress developers and users, who will always be on-hand to answer your questions. The best WordPress plugins are easy to find, with reviews and ratings provided by members of the WordPress community worldwide.
How to set up a WordPress website
Before you can set up a WordPress website, you first need to decide between WordPress.com and WordPress.org. When explaining the difference to clients, we usually say that WordPress.com is more for hobby bloggers, whereas WordPress.org is for professional bloggers and businesses, as it gives them the opportunity to completely customize and expand their websites.
In order to setup a WordPress.org website, you will first need to register for a domain on a website like GoDaddy (this is your site name e.g. codybollerman.com). You will then need to set up hosting for your WordPress website. This can be purchased fairly cheaply from a website like BlueHost, Go Daddy or Word Press Engine is great for site speed.
Once you have done all of this, you will be able to download and install WordPress using the one-step installer. The process is pretty straightforward and there are plenty of tutorials (check YouTube) to guide you; however you can always hire an experienced web developer to do this for you.
The next stage will involve customizing your WordPress website and creating content for it. Whilst we have already mentioned that content creation is very straightforward using the WordPress CMS, customizing it can be a little trickier if you do not have web development experience. Of course you could simply install one of the themes available from the WordPress store, however if you want your website to really stand out, it’s much better to invest in a custom design.
Benefits of a customized WordPress website
One of the benefits of having a custom design created for your WordPress website is that it will make your business look more professional. If you have just started your business, you will need your website to look as professional and reputable as possible in order to gain customers’ trust. The best way to do this is with a high quality, custom WordPress design.
Using a standard design will do the job, but if customers recognize it as a design that a lot of other smaller businesses use too, it’s not going to make a great impression on them. It will look like you do not take pride in your image and are not willing to make the effort to differentiate your online brand. A customized WordPress website will make your business stand out from your competitors and give you a greater chance at improving conversions.
The final benefit we will discuss is the fact that a customized website can be tailored to the needs and requirements of your customers. Creating an attractive design that will appeal to your customers and ensuring its functionality delivers a great shopping experience will give you the best chance of increasing sales and improving profits.
You’d be amazed at how much functionality is available in WordPress
With so many benefits, it is easy to see why so many new and established online businesses choose WordPress as their platform. However in order to get the most out of it, businesses need to make sure their site is built with WordPress development best practices in mind. Unless you have experience in web design and WordPress development, it’s highly recommended that you work with a professional wordpress developer like Cody Bollerman to ensure your business website delivers the online experience your customers are looking for. Once your website is built and ready to have users and bring more ROI the next step is search engine marketing.
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