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WordPress Design & Development
WordPress Design & Development

WordPress Design & Development

Custom WordPress Design & Development

ChallengeChallenge

The biggest challenge was that RP Smiles was that the existing branding was inconsistent and did not represent the times. We needed to address the following:

Inconsistent branding that represented target market:

Our teams focused their efforts on an exploratory phase initially outlining ideal color palette and logo variations to ensure we did not stop until we achieved a unique brand. We made sure we chose colors that would attract the target market vs confuse them.

An online presence that was professional and mobile responsive:

The initial website was put together overseas and did not look professional. Additionally, it did not render correctly on mobile. We used a mobile first approach. A website that the client couldn’t upload content on:The client felt their old website was clunky and they couldn’t easily add content like images and blog posts.

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SolutionSolution

Our solution was to customize a WordPress website that was:

  • Used a modern color palette
  • Mobile responsive
  • Fast loading speed time
  • SEO optimized
  • Easy for client to use
  • Automated via plugins such as SEO Yoast & Authorize.net for payments.
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ResultsResults

Branding RP Smiles correctly and building a platform such as WordPress vastly improved the company’s marketing and web objectives and online revenue.

Our branding initiative’s:

  • Helped customers feel more secure about booking appointments.
  • Defined mission and brand in a saturated industry of local San Diego Dentists.
  • Automated marketing functions such as; e-mail and content marketing.
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Testimonials

Cody is our source both for Shopify and Digital Marketing. He has been invaluable with implementing advertising and conversion strategies that has grown our business online!

Cody helped us to understand not only how to drive traffic to our website, but also what users are looking for and how they use the site. Through working with him, we were able to increase traffic drastically, and offer an overall improved user experience. We were extremely happy with the results and the cooperation.

With Cody, within 3 Months of SEO he increased our visibility of 14 URLs and over 140%! He offers clever techniques and excellent communication.

Cody has been an amazing asset to our SEO growth. I highly recommend investing in his work.

Before we used Cody as our primary e-commerce consultant we went from agency to agency. Each time we didn’t know what they where even doing and spending thousands of dollars a month. When we found Cody we were skeptical naturally but within months we made significant ROI and have our source we long needed.

Cody Bollerman