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Online Learning Academy – Growth Campaign
Online Learning Academy – Growth Campaign

Online Learning Academy – Growth Campaign

E-Learning/Online Learning Business

ChallengeChallenge

This was a growth marketing campaign in which we crafted strategies for a leading e-learning business (NDA Signed) that specialized in industry certifications for beauty formulations. Our specific role was to develop marketing strategies to drive awareness of the brand and ramp up efforts before each semester started. The online schools already had great reviews, good marketing materials, and an established brand.

Primary Action Items:

Define search strategy – they did not know which keywords to rank or bid on and what would convert prospective students. All the while understanding core competitors were getting ahead via these two channels (PPC/SEO)

Define Attribution & Influence Levers- the business did not truly understand the attribution of online marketing as tracking was messy and the team got so busy during peak season, no one was responsible for core KPIs, reporting, and performance analysis.

Content marketing – the client was producing content but it was very commercial in nature and it was very sporadic. No month-over-month strategy.

 

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SolutionSolution

Although we embarked on a full campaign over a year and there are too many elements to list, here is the crux that moved the needle.

1) Strategic content calendar and research – Once we did thorough keyword research we outlined a long-term content calendar. We also recommended that the business focuses on creating quality content, rather than just producing quantity. Quality content will not only be more engaging to readers but it can also help to drive longer-term value as customers form relationships with your brand and are more likely to recommend you to their friends or colleagues.

2) Optimizing onsite & technical optimization – We did a full audit and fixed all technical errors. In addition, each month we scoped out to mark up for schema and build out light pages, etc.

3) Earned media – We worked with outside editorials and blogs to link back to strategic pages on the website to build authority and get more credibility. This bolstered organic rankings and traffic significantly after months 4-5 kicked in.

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Net ResultsNet Results

  1. Leads/Student Signing up increased by 771% from prior year.

  2. Increased Sessions 64% from prior year.

  3. Increased Revenue 155% from prior year.

Testimonials

Cody is our source both for Shopify and Digital Marketing. He has been invaluable with implementing advertising and conversion strategies that has grown our business online!

Cody helped us to understand not only how to drive traffic to our website, but also what users are looking for and how they use the site. Through working with him, we were able to increase traffic drastically, and offer an overall improved user experience. We were extremely happy with the results and the cooperation.

With Cody, within 3 Months of SEO he increased our visibility of 14 URLs and over 140%! He offers clever techniques and excellent communication.

Cody has been an amazing asset to our SEO growth. I highly recommend investing in his work.

Before we used Cody as our primary e-commerce consultant we went from agency to agency. Each time we didn’t know what they where even doing and spending thousands of dollars a month. When we found Cody we were skeptical naturally but within months we made significant ROI and have our source we long needed.

Mr. Bollerman is a rare example of an effective and helpful Marketing Master. Thanks to his supervision, I now have a website and marketing campaign that I am proud of. He possesses a powerful combination of expert knowledge and innate leadership abilities. I would highly recommend Cody, he will do great things for your business. Please contact me via LinkedIn if you would like to know more.