• Address 7660 Fay Ave #351, La Jolla, CA 92037
  • Timing Monday-Friday 8AM - 5PM PST
  • Phone (619) 452-0045
  • Linked In
  • Skype
Health Supplement Marketing Campaign
Health Supplement Marketing Campaign

Health Supplement Marketing Campaign

Health Supplement Branding & Facebook Ads

ChallengeChallenge

Libbera was a challenge due to the niche, being a health supplement. It is both difficult to advertise on many platforms, very competitive and you cannot make unverified claims. We ran a social campaign to increase branding and visibility.

The initial challenges were:

Passing Facebook Algorithm
Facebook is very particular when approving ad copy that is related to pharmaceutical, even if they are not true pharma products such as a supplement. We had to ensure we had the proper ad messaging and account information so we did not flag the Facebook bot.

Low Product Visibility
Outside of TV, Libbera had very low visibility and users aware of the product offering. We needed to get our ads in front of as many users as possible to validate the conversion and get a high number of impressions.

SolutionSolution

Our solutions based on the above initial challenges were:

Providing crisp, clean branded ads
These ensured we had the highest likelihood of getting users to take notice on an already busy social media feed.

Video Remarketing
This is an advanced facebook tactic to ensure we were retargeting users that had only seen certain percentage of the video. By retargeting these users they had prior exposure to the brand but may not have realized how, why or where. The familiarity with the product helped segway users into the funnel.

Robust Segmentation
Anyone can run an ad on Facebook but the conversions will not be optimized by simply running any ad. As facebook ads consultants we understand it is vital to take the time upfront to build out interests, audiences and targeting. Once that has been set in place it is then vital to take action upon what the data tells you. We ensured to accelerate the top performing ads, while pausing any ads that were eating up budget.

ResultsResults

Using Facebook to run advertising for this health supplement enabled us to:

  • Reach our target market for a fraction of the cost that TV or print ads would cost.
  • Test and validate initial response and identify top performing advertising content.
  • Build the brand and gain sales within the first week of launching (screenshot below is one week).
Image
Image
Image

Testimonials

Cody is our source both for Shopify and Digital Marketing. He has been invaluable with implementing advertising and conversion strategies that has grown our business online!

Cody helped us to understand not only how to drive traffic to our website, but also what users are looking for and how they use the site. Through working with him, we were able to increase traffic drastically, and offer an overall improved user experience. We were extremely happy with the results and the cooperation.

With Cody, within 3 Months of SEO he increased our visibility of 14 URLs and over 140%! He offers clever techniques and excellent communication.

Cody has been an amazing asset to our SEO growth. I highly recommend investing in his work.

Before we used Cody as our primary e-commerce consultant we went from agency to agency. Each time we didn’t know what they where even doing and spending thousands of dollars a month. When we found Cody we were skeptical naturally but within months we made significant ROI and have our source we long needed.

Cody Bollerman