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CBD Oil – Branding, Shopify & SEO
CBD Oil – Branding, Shopify & SEO

CBD Oil – Branding, Shopify & SEO

Product Branding, Shopify Design, Development and SEO


The biggest challenge was that Helia was a new brand in a very competitive niche (CBD Oil). We needed to first define the vision and branding consistent with the long term vision of offering organic, vetted CBD Oil that users did not mistake as marijuana or view as a product for “Stoners”. The work addressed three critical issues for Helia CBD.

A product that lacked branding or unique packaging:
Our teams focused their efforts on an exploratory phase initially outlining ideal color palette and logo variations to ensure we did not stop until we achieved a unique brand

An online presence that was professional and mobile responsive:
With hundreds of websites offering CBD oil we knew we had to match the beautiful packaging with a website that would render on mobile and standout.

A platform the client could easily upload content to and grow with:
We built the website on Shopify to ensure the client had the ability to upload their own content to engage users and increase their SEO. We used several Shopify plugins such as Klavio and Conversio so the client had the ability to use marketing automation and grow sales without doing excessive hard coding/customization.


Our solution was to customize a Shopify website that was:

  • Mobile responsive
  • Fast loading speed time
  • SEO optimized
  • Easy for client to use
  • Automated via plugins such as Klavio, Conversio and Referral Candy.
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Branding Helia correctly and building a platform such as Shopify vastly improved the company’s marketing and web objectives and online revenue.

Our branding initiative’s:

  • Helped customers feel more secure about purchasing CBD online.
  • Defined mission and brand in a saturated industry full of green leaf/stoner brands.
  • Automated marketing functions such as; e-mail and content marketing.
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Cody is our source both for Shopify and Digital Marketing. He has been invaluable with implementing advertising and conversion strategies that has grown our business online!

Cody helped us to understand not only how to drive traffic to our website, but also what users are looking for and how they use the site. Through working with him, we were able to increase traffic drastically, and offer an overall improved user experience. We were extremely happy with the results and the cooperation.

With Cody, within 3 Months of SEO he increased our visibility of 14 URLs and over 140%! He offers clever techniques and excellent communication.

Cody has been an amazing asset to our SEO growth. I highly recommend investing in his work.

Before we used Cody as our primary e-commerce consultant we went from agency to agency. Each time we didn’t know what they where even doing and spending thousands of dollars a month. When we found Cody we were skeptical naturally but within months we made significant ROI and have our source we long needed.

Mr. Bollerman is a rare example of an effective and helpful Marketing Master. Thanks to his supervision, I now have a website and marketing campaign that I am proud of. He possesses a powerful combination of expert knowledge and innate leadership abilities. I would highly recommend Cody, he will do great things for your business. Please contact me via LinkedIn if you would like to know more.