What Ecommerce Platform is Best For Your Store?

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If you’ve been searching for an e-commerce platform the odds are that you’ve heard of four of these four major players – Shopify, Woo Commerce, Magento and Big Commerce. With easy-to-use interfaces and excellent customer support each of these platforms has a wealth of resources at your fingertips; however, while there are definite similarities between them there are also different features specific to each one. This list of pros and cons should help to inform you about which Ecommerce solution might be best suited for your needs.

Shopify – As with an CMS, platform online storefront there are a number of pros and cons associated.san diego ecommerce consultant

Pros:
• Features fraud risk assessment and live chat tools with 24/7 support
• Built in speed and security for hosting causes pages to load quickly
• Over 100 beautiful and professional designs that make your business stand out with comprehensive e-commerce tools that feature 600 apps in their store

Cons:
• In addition to a monthly service fee Shoplify charges 1%-2% transaction fees for their lower plans
• While Shopify provides over 600 apps to extend your site’s functionality many of these apps are not free
• Users who are familiar with customizing their site via HTML and CSS may find it difficult to edit code; Shopify has their own version of code called “Liquid” in which a customer may have to hire a Shoplify expect in order to customize their site

Magento – Cornerstone Digital has outlined the pros and cons of this popular shopping cartmagento seo consultant

Pros:
• The free version offers features that are not commonly available with other platforms such as the ability to manage multiple storefronts in multiple languages and currencies
• Well-organized management features make the platform extremely user-friendly
• The software is open source so users have the ability to customize their site exactly as they want it to look

Cons:
• Because it is open source nature Magento has an incredibly large database and should only be hosted on a dedicated server; running it on traditional servers may slow it down
• The community version is free but if a user requires support the cost can be quite high

wordpress consultingWooCommerce – Lime Plugins offers the most common pros and cons of this popular WordPress plugin

Pros:
• Absolutely free and very simple to install and customize
• Very ideal for smaller to medium-sized businesses
• Offers a very large variety of amazing themes and a wide selection of tutorials

Cons:
• Most extensions are not free and come from third party resources
• No full support offered as it is a free plugin
• Doesn’t work well with all WordPress themes

big commerce seo consultingBigCommerce – Shivarweb has taken an extensive look into the pros and cons of this ecommerce platform

Pros:
• Incredible speed and security features that allow your site to load quickly
• All-in-one solutions that allow customers to use agents to handle problems quickly for free
• Smart built-in features that allow customer reviews, inventory management and integrated payments

Cons:
• Pricier premium plans that other carts; BigCommerce also charges a 1%-2% transaction fee for every sale
• The credit card fees are higher than other shopping carts
• BigCommerce has a variety of add-on fees that other carts may offer for free

As an Ecommerce SEO and developer I understand the importance of evaluating risks along with benefits prior to launching, redesigning or developing a new storefront. As technology changes no doubt will features become more enhanced and likewise these platforms become more functional for users. Either way offering product online in 2014 and 2015 to the future has become very feasible, what are you top choices?

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